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class="post-533 post type-post status-publish format-standard hentry category-creativiteit category-doorbraakversneller category-geld tag-creativiteit tag-echte-fans tag-fans tag-geld tag-geldtuimelaar tag-kunstenaar">

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1.000 echte fans


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MONTENEGRO-ROLLING STONES-CONCERT

De [[kwispel de langstaart der liefde|langstaart]] is bijzonder goed nieuws voor twee klassen van mensen:
*”’een paar gelukkige verzamelaars”’ zoals Amazon en Netflix; en
*”’6 miljard consumenten”’.

Van die twee denk ik dat consumenten een grotere beloning verdienen van de rijkdom verborgen in ontelbare hoeken.

Maar de langstaart is beslist een gemengde zegen voor de makers. Individuele kunstenaars, producenten, uitvinders en scheppers zijn verloren gegaan in de vergelijking. De langstaart verhoogt de verkoop van de schepper niet veel, maar voegt wel enorme concurrentie toe en een eindeloze neerwaartse druk op de prijzen. Tenzij kunstenaars grote verzamelaars van de werken van andere kunstenaars worden biedt de langstaart geen pad uit het rustige windstille gebied van minuscule verkopen.

Wat kan een kunstenaar doen om te ontsnappen aan de langstaart, behalve het mikken op een kassucces?

”’Een oplossing is om 1.000 echte fans te vinden”’. Terwijl sommige kunstenaars dit pad hebben ontdekt zonder het zo te noemen, denk ik dat het waardevol is om dit te proberen te formaliseren. De kern van 1.000 echte fans eenvoidig worden worden verklaard:

:Een schepper, zoals een kunstenaar, muzikant, fotograaf, vakman, performer, animator, ontwerper, videomaker of auteur—in andere woorden, iedereen die kunstwerken produceert—dient slechts 1.000 echte fans te verzamelen om te kunnen bestaan.

“1.000 echte fans” verder lezen


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Geplaatst op
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Categorieën Creativiteit, Doorbraakversneller, Geld
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Tags , , , , ,
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